PFI & Rapid Reticle Frequently Asked Questions

Review the FAQs about Pride Fowler Industries line of Rapid Reticle BDC scopes. If you have questions, please contact us.


What is a reticle?

The reticle is the pattern of fine lines or markings built into the eyepiece of an optical device. These lines provide information like measurements or impact guidance visually for the user.

How do I choose the best scope for me?

Choosing the right PFI scope starts with the caliber and the rifle’s barrel length. Thereafter, choosing the appropriate bullet weight(s) will complete the pairing.

Each optic model has a unique reticle that will provide data for specific but common ammunition and weapon systems.

Although each system is different, there are acceptable ranges of deviation for each of the variables. This information is provided for each optic and caliber.

If this information isn’t listed, please contact us, and we will gladly run the ballistic data and provide you with our best recommendations.

Why are PFI reticles unique or different?

The reticles designed by PFI are engineered to provide critical ballistic data in an easily translatable manner. This allows you to quickly engage targets with specific but common ammunition and weapon systems.

What do the lines on a reticle mean?

Generally, most reticles are designed to provide measure increments, whether in minute of angle (MOA) or mils (Milradian).

PFI designs unique ballistic drop compensating (BDC) reticles for particular calibers and bullet weights traveling through common barrel lengths. This produces a typical muzzle velocity and ballistic coefficient.

In turn, there is a predictable path of travel for the projectile that we provide impact guidance for.

More experienced users can also use the data provided to further compensate for unpredictable environmental variables. This can be accomplished by making micro adjustments in the hold rather than adjusting the turrets.

PFI reticles also include data for wind, ranging on known-sized objects, and a second set for elevation or barrel length differentials.

What type of glass is in your reticles?

PFI optics are also built with BAK-7 glass that is multi-coated to provide the best image quality for the user.

What is the difference between first and second focal planes?

A first focal plane (FFP) optic means the reticle is in front of the magnification lens. This means the reticle will change in size relative to changes with magnification.

A second focal plane (SFP) optic means the reticle is placed behind the magnification lens. This results in no change in reticle size as the magnification is adjusted.

All PFI scopes are designed in FFP. We want the user to have the full capability of their weapon systems at any magnification.

Whether on the lowest or highest magnification, the impact holds and other data in the reticle are true. Whereas in SFP optics, the magnification must be set at a specific setting for the reticle data to be accurate.

At PFI, we know as experienced shooters that there are times when different magnification is necessary for the engagement.

Where are your scopes made?

Depending on which scope series, our optics have been and are made in different parts of the world to provide the best value and quality.

Our USO-PFI Series is built in the USA with our partners at US Optics.

Our Tactical Series is manufactured in Japan.

The RR-Evolution Series is manufactured with our partners in China where the world’s source of glass is located.

Regardless of where our optics are manufactured, all our high-quality optics are manufactured to endure rough field conditions.

Why is it hard to see all the numbers and data at low power magnification?

With first focal plane (FFP) optics, the reticle changes in size relative to the magnification.

At low power, it is difficult to see the reticle data. However, in target engagement, lower magnification settings are for closer objects and vice versa for objects at longer distances.

For closer targets, the entire reticle forms a “triangle” pointing to the impact point for close targets. The data for long distances isn’t necessary.

For longer distances, the magnification increase will also increase the reticle’s size for further target engagement.

Do you make a scope for the long-range 300 PRC?

Our RR Evolution H-2 Scope will work. Let us know if you have any questions about this scope. 

For 5-25×50 can you do that with 100-1000 yard radicals for the 300 PRC?

Our 6.5CM 5-25×50 will work with your 300 PRC, depending on the weight and velocity of the bullet you will use. Our Hunter scope goes out to 1000 yards, you would zero at the furthest shot you intend to take and any deviation closer. Would not be that much.

The Hunter is in 3-12×42. Our upcoming 6.5 Creedmoor scope comes in 5-25×50. Also, if you provide your bullet weight and intended velocity, I can run a computer simulation to determine the exact trajectories to 1000 yards.

What is MOA?

MOA is an angular measurement and is the acronym for minute of angle. 1 MOA equals 1″ per 100 yards and adjusts based on the distance. For example, 1 MOA at 400 yards is 4,” 6″ at 600 yards, and so on. 

Let’s look at an example. If you need to move the point of impact (POI) 12″, this equates to a 3 MOA adjustment. The mathematical calculation is as follows:

MOA = Point of Impact Adjustment in Inches / (POI Distance in Yards / 100) or 12 / (400 / 100). 

To complete the adjustment, you must know the MOA value per click of your scope’s turrets. If the turrets are in 1/2″ MOA increments, you will need to adjust six clicks in the example above. The calculation is MOA / MOA per click or 3 / 0.5. If it is set to 1/4″ per MOA click, you will need to adjust 12 clicks (3 / 0.25)

Unlike other reticles that require more time doing math than enjoying shooting, PFI reticles remove the need for calculations once your optic is properly zeroed for the barrel length of your rifle and the bullet weight of the ammunition.

Is it true I don’t need to do manual calculations with a PFI rifle scope?

Yes. When properly zeroed using the common but specific ammunition and barrel lengths, we have designed our reticles to provide the data for target acquisition and impact guidance at different distances without needing to adjust the turrets. This leads to faster target engagement and more time for enjoying the sport of shooting.

At what distance should I zero my optic?

Most of our optics require a zero at 100 yards. The Rimfire series requires a 50-yard zero.

We recommend starting with a target at 25 yards to get the center of the reticle in the general area. After adjustments have been made to bring the impact to the center of the reticle, you can move to 50 yards and 100 yards thereafter for the optics requiring a 100-yard zero.

After the rifle is zeroed at 100 yards, we highly recommend fine-tuning impacts at a longer distance with the corresponding holdover, whether at 300 yards or farther. This enables the reticle to be precise at a further distance by compensating for minute differences that come with ammunition and muzzle velocity differentials. It has minimal impact on targets at closer distances.

We detail the specific process step by step in our user guides. If you have questions, please reach out; we are always happy to assist.

Where can I find a list of terms and acronyms with their definitions?

We have created a glossary of the most common terms and acronyms about rifle scopes and reticles. You can find it here.


How much is shipping?

Your shipping costs will depend on your location and which shipping provider we can use to deliver to you. We typically use USPS or UPS Ground.

Do you ship internationally?

For international shipping, please contact us.


What is your warranty?

We provide a Limited Lifetime Warranty for our products. We warrant that each product is to be free of any manufacturer’s defects for the product’s life cycle.

This includes products purchased directly from PFI and those from an authorized dealer. Learn more about our warranty.

How do I file a warranty claim?

Please contact us. We will be happy to guide you through the process for repair or replacement.

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