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About Us

Who We Are

Pride Fowler Industries, Inc., a company known for innovation and not imitation, has created a line of high quality optics that is revolutionary in the field of shooting. Since 2002, PFI has perfected and patented the ballistic reticle and developed the use of these reticles into a full line of powerful optics.

With John Pride and Mickey Fowler at the helm, two very proficient shooters that have won the Bianchi Cup 8 times between them, the Rapid Reticle family of rifle optics grew with an optic for almost every type of common load used by riflemen across the world. 

Each reticle is designed to reduce the amount of time required to engage a target by offering holdover, wind, and ranging information in a way that is psychologically easy and fast for a shooter to translate especially in situations of duress or when time is critical. This results in faster target engagement with higher precision.

Militaries, law enforcement teams, and sportsmen all over the world depend on PFI products to perform. There is no margin for error as lives depend on these optics. This is why each scope is made of the toughest materials and is thoroughly tested again and again to ensure quality. Many scope companies have produced hold-over type reticles, including mil-dot, MOA, and ballistic, none have offered one that is so simple to operate for all users from novice to expert. The Rapid Reticle line of optics are offered are designed by shooters for shooters.

A Few Words About

Our Team

John Pride

Co- Founder
John Pride was a Los Angeles Police Detective and retired after 23 years of service. He worked as a forensic firearms expert as well as a bomb technician with the Bomb Squad. As a competitive shooter he has won 20 major matches throughout the world both in police competition and Action Shooting; 4-time NRA National Police Champion and 4-time National Action Shooting. He holds 5 world records for NRA Police PPC and Action Shooting. He has been a team member of 8 world championship titles.

Mickey Fowler

Co- Founder
Mickey Fowler is Rapid Reticle’s Co-Founder and legendary competitive shooter. Along with John, Mickey founded PFI in 2002

Rae Pride

Chief Operating Officer
Rae Pride is Pride Fowler Industries’ Chief Operating Officer. She not only manages the day to day operations for the company but is also a co-founder/owner. Rae is a 10 year verteran of LAPD and has extensive experience in tactical operations as an undercover officer with multiple units. She has been an integral part of the company since its inception.

Richard Nguyen

Vice President
Richard Nguyen is the Executive Vice President and Military Liaison for Pride Fowler Industries. He has an extensive background and knowledge and is involved in the design process of every optic that PFI offers. Mr. Nguyen has trained and worked with many notable law enforcement and military teams throughout the world offering his expertise in PFI equipment and long range precision shooting. He has a great passion for the sport and is always willing to take the time to share his knowledge.

100% Satisfaction Guarantee

If you are not completely satisfied with your scope, we will refund you the entire price you paid back. We are 100% confident in our products and we are sure you will be too!

Latest Tech

Our scopes offer the latest in Optics Technology to deliver the truest shot, at the most precise target. No Calcs, No Clicks, just aim and shoot the way it was meant to be.

Customer Support

We have a full service customer support team waiting to assist you with every question about your new scope.

Money Back Guarantee

We stand behind our products and know that you will be completely satisfied or your money back!

Free Shipping

We offer free shipping on all of our products!

Best Offers

Check back in on our website for monthly specials, combos and promotions throughout the year!

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